Shopping in the 3D world

As the biggest E-commerce company of China, Alibaba, founded by Jack Ma, has already begun to use VR to bloom its business. Last year, Buy+ appeared on the Singles’ day shopping festival, November 11, the biggest shopping festival of China. During the period of this festival, Alibaba announced that VR shopping is no longer science fiction. In a news report about VR shopping, the authors Brennan and Wang (2016, para. 3) point out that ‘According to Goldman Sachs, the global VR and AR market will reach $110 billion by 2020’. There is no doubt that VR is reforming our shopping.

I am expecting the development of VR shopping.

Halzack, S 2015, ‘Shopping in 3d’, Winnipeg Free Press, 16 May, D.4, viewed 10 May 2017, ProQuest database.

Meng, J 2016, ‘Shopping in virtual reality’, China Daily, 18 November, p.12, viewed 10 May 2017, ProQuest database.

Segura, A, Goenetxea, J, Moreno, A, Arambarri, J 2012, ‘Virtual Reality Interfaces Applied to Web-Based 3D E-Commerce’, ResearchGate.

ShelfZone VR shopping experience – English version 2016, streaming video, INVERSION, 20 May, viewed 10 May 2017, <>.


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